Marketing your website through search engines is a combination of business savvy and IT expertise. While we recommend you leave all the messing about with website code to a search engine marketing professional like Melbourne IT, it helps to understand the general principles behind them. Remember these ten helpful tips and you’ll surprise a professional with how much you know.

1. Be the King of your domain. Your domain name is your address on the Internet. But do you know that some domain names have more marketing value than others? A unique, topical name for a florist like melbourne-florists.com.au should rank higher in search engine results than myfloristshop.com.au if potential customers use the search term “florists in melbourne”.

Similarly, if you are involved in the export business or have an international audience, securing the relevant international domain names in those regions as well as a .com domain name helps capture potential customers that are searching for sites globally as well as in your selected regions. Read More

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