In the 1960s marketing experts defined customer service as the degree with which a product or service meets customers’ expectations. There’s no doubt that forty years later, the business landscape has changed significantly. Competition and knowledge have contributed to the increase customers’ demands. In short, it has become harder to satisfy customers.Customer satisfaction priorities. A study published in the UK by the Institute of Customer Service established the top twenty priorities that determine customers satisfaction. Read More

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New opportunities with .tel

.tel was approved by ICANN in May 2006 and is a new Top Level Domain (TLD) due for launch in 2008. .tel is being run by Telnic Limited and the registry back-end is provided by Neustar, Inc.

Following the .mobi launch, some clients may wonder if there is a need for another telephony based TLD. Unlike .mobi which is designed to be used by site owners who have developed content specifically for a mobile device, .tel is about communications and will enable domain owners to publish and update in real time their contact information directly in the DNS. The owner of a .tel can decide how their colleagues and clients should reach them, including but not limited to: VoIP, conventional telephony (fixed or wireless), email, SMS, Skype, AIM and many more.

Using the .tel TLD, businesses can securely publish and manage their contact information in real time, controlling how and where customers can communicate with them. Businesses can use .tel to extend their brands, reach mobile customers and better handle customer requests.

An example of this could be entering a company’s .tel address, selecting a geographic location and then their choosing customer service information. Then you could select telephone and speak directly to a company representative in your area. No waiting on automated message systems.

At this stage, the .tel launch is expected in to start Q1 2008. Melbourne IT CBS will update clients as soon a launch plan is finalised from the registry as well as our .tel services. Read More

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Your message to us last week was loud and clear: stop with the jargon and give it to me straight! 

It appears despite the abundance of seminars, workshops, editorials and ezines that talk about the blogging phenomenon and spout its marketing applications for businesses, big and small, it remains a mystery to many. We learnt one very important lesson – just because everyone is talking about it doesn’t mean everyone knows what it is. Least of all how it can make the life of a business owner or manager happier, richer, brighter and more profitable.

So this week, we get right back to basics. What the heck is a blog? And how can a small business take advantage of it? Read more.

Also, if your business has an interest in the Asian region, you may like to find out how .asia – the recently released domain space - can help your business. Learn more.

Enjoy!
Editor

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This month we provide some useful information on web site usability from one of our managed affiliates, The Hiser Group.

The Hiser Group has been specialising in the design of interactive systems since 1991, so we’ve seen many changes take place in the IT industry. Our tried-and-true methodology has been used on a range of interfaces, from character based systems to the latest web technologies. The proof of our success lies in more than 1,500 projects we’ve been involved with since we started.
In this article Alinta Thornton, a Senior Consultant at The Hiser Group gives you an insight into designing a web site or application and avoid usability problems … Read More

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“Searching” remains the number one activity on the web – that is searching, not shopping. So if your website is hidden in popular search engines like Google, your online business may never see the light of day because chances are your customers will go elsewhere – most likely to your competitors who are easily found on search engine results.

How do I make my website visible on search engines?

Search Engine Marketing (SEM) includes search engine advertising, search engine optimisation and any other marketing activity that leverages search engines.

Whether you already have a website or are in the planning stages of building one, a search engine marketing professional like Melbourne IT can help. Read More

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