The Website Footy League
Websites are now an important marketing tool in professional sports. They compete on the Internet just as fiercely as football clubs battle on the field.
The Internet is a highly competitive league. The final prize – online success – can be worth millions of dollars.
This month we look at how top AFL clubs perform in our exclusive Website Footy League.
Website Footy League Score.
|
Club |
Official Website |
PR |
Links |
Age |
Alexa |
Score |
|
Sydney Swans |
sydneyswans.com.au |
5 |
116 |
124 |
152 |
473 |
|
Collingwood |
collingwoodfc.com.au |
5 |
129 |
126 |
174 |
467 |
|
West Coast |
westcoasteagles.com.au |
5 |
109 |
124 |
171 |
395 |
|
Richmond Tigers |
richmondfc.com.au |
5 |
80 |
124 |
190 |
261 |
|
Brisbane Lions |
lions.com.au |
5 |
111 |
102 |
228 |
248 |
|
Carlton Blues |
carltonfc.com.au |
5 |
88 |
121 |
254 |
210 |
|
Adelaide Crows |
afc.com.au |
5 |
98 |
108 |
295 |
179 |
|
Hawthorn Hawks |
hawthornfc.com.au |
5 |
81 |
102 |
247 |
167 |
|
Geelong Cats |
gfc.com.au |
5 |
98 |
102 |
438 |
114 |
|
St.Kilda Saints |
saints.com.au |
5 |
67 |
89 |
278 |
107 |
|
Melbourne FC |
melbournefc.com.au |
5 |
48 |
72 |
202 |
86 |
|
Fremantle |
fremantlefc.com.au |
5 |
90 |
82 |
436 |
85 |
|
Port Adelaide |
portadelaidefc.com.au |
5 |
70 |
69 |
345 |
70 |
|
Essendon |
bombersfc.com.au |
5 |
40 |
64 |
496 |
26 |
|
Kangaroos |
kangaroos.com.au |
5 |
44 |
13 |
188 |
15 |
These results are based on a combination of some key search engine marketing indicators outlined below:
PR = Google Page Rank (Source Google Google Page Rank explained)
Links = Number of inbound links (Source Alexa)
Age = Domain name age in months (Source webconfs.com)
Alexa = Traffic in 100,000 units (Source Alexa)
Score = PR*Links*Age/Alexa
Making it online
Success on the Internet comes down to search engine performance and web traffic. Factors such as reciprocal links with reputable websites, a good portfolio of domain names, along with other aspects of web development and optimisation techniques contribute to a high performance website. In this article, we will focus on domain names and how they can help a business compete online.
Unlike famous AFL clubs, a typical small business doesn’t get the same level of media exposure and brand recognition, therefore picking the right domain name is a critical factor in capturing attention online.
Domains with purpose
Your portfolio of domain names should help you achieve the following:
Attract. Capture the attention of a qualified audience.
Communicate. Convey the right message to the right audience.
Connect. Create a connection with your target audience.
Differentiate. Set a clear point of difference.
Personalise. Give your website a distinct personality and flavour.
Facilitate online and offline business and web marketing activities.
Capitalise. What are the product and market opportunities for your business in the future? Identify those and secure relevant domain names.
Three secret rules for naming a great domain
Relevance
There should be a clear connection between your domain name and the type of products or services you offer. For example a driving school called John Smith Pty Ltd based in Richmond would typically register johnsmith.com.au. A different approach is to use keywords that describe the product or service. In this example, a better, more descriptive domain name based on relevant keywords could be richmonddrivingschool.com.au.
Easy to remember
Without the benefit of brand popularity and awareness that top AFL clubs enjoy, how can your website be easily remembered or recognised? Domain names that are easy to spell, short and catchy tend to be memorable. Imagine yourself telling a potential customer about your website. Is it easy to say and does it sound natural?
Extension
While .com and com.au is the most popular in Australia, it is a wise move to register domain names in other extensions like .net, .net.au .org, .biz and .info. If you have an international market, you should also consider securing country-code domains (e.g. co.nz). A good domain name portfolio can prove to be a strategic win preventing competitors from covering the same space.
Redirection or new content?
Registering a memorable domain name is easy with Melbourne IT. Once you have chosen and secured your domain, the next step is to decide whether you wish to redirect the domain to your existing website (Melbourne IT Customer Support can help you set up a redirection). Or you could create unique content specifically tailored to the keyword-based domain name. Melbourne IT’s Traffic Sites are an ideal solution to maximise the effectiveness of keyword-based domain names.
What if your preferred domain name is already taken?
With a privately-held inventory of some 500,000+ keyword-based names, Melbourne IT’s Premium Domain Service can help register the domain name you desire. Premium Domains are often made up of common search terms people use to find websites using search engines. They can be used to attract and refer web traffic, build a strong web presence or build an entirely new business online.
Premium Names are available on a first-come first-served basis, so it’s important you act now.
Click here to ask for a FREE Domain Name Availability Report.
May 18th, 2007 at 6:04 pm
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