Hot property online
Continuing world prosperity has been the main driver when it comes to travel and tourism. For the industry itself, this means increased competition to capture an ever growing market niche of Free and Independent Travellers, who rely on the Internet for their travel arrangements.
According to the World Tourism Organization, economic growth is expected to reach almost 5% for 2007 and is anticipated to maintain the same level of growth through 2008. For the fifth consecutive year of growth above the long-term average, travel and tourism has become a top priority among many people.
(See also related article on Premium Aftermarket Domain Names)
Although economic growth is the leading motivator for travel planning, other advancements include: inexpensive airline tickets, more frequent flight departures, computer reservation systems, and internet on-line booking.
More and more customers are using the web not only for travel arrangements but for travel and tourism research as well. eMarketer estimated that online consumer travel sales hit $79 billion in 2006 and will grow at a 17% annual rate before reaching $146 billion in 2010.
The Importance of Travel Domains
The popularity of online travel sites is driving up the value of travel-related domains as consumers increasingly rely on the Web for researching destinations and for booking travel. Having the right domain name can ultimately launch a new or growing business and can improve its productivity. Memorable, inspiring, and travel-related domain names have the ability to capture a niche or mass market your website targets.
Choosing the right domain name specific to a target market is very important. For example, beachescape.com, targets the beach-lovers of the world. It’s a short and easy-to-remember website capturing a niche market. To reach more of a sightseeing segment, appropriate domain names include: CityAttractions.com or tourist-attractions.com.
Location-based domains are also an effective way to market a specific area of interest for consumers. Location-based domains are highly memorable resulting in increased traffic potential. AustralianGetaways.com, AustralianVacation.com, or AussieVacations.com are a few examples of location-based domains.
Another effective approach for travel and tourism domain names provides scene-setting words or phrases. Similar to beachescape.com, scene-setting domains capture more of a niche market. Travelers interested in skiing may click on SkiTravel.net. or SkiSouth.com. Interactive travel activities are also a good source of scene-setting domain names including: scubatours.com, divingtours.com, aquatour.org, activetours.com, boattours.org, or biketours.com.
Premium Domain Names for the travel industry
Here is a sample list of premium travel-related domain names currently for sale*:
| atlastours.com | $20,000.00 |
| aussieoutback.com | $50.00 |
| atours.com | $5,000.00 |
| aussievacations.com | $2,288.00 |
| aussieadventures.com | $2,288.00 |
| austours.com | $1,188.00 |
| aussieholidays.net | $73.00 |
| australiabeach.com | $700.00 |
| aussiehotels.com | $2,700.00 |
| australiacruisecenter.com | $40.00 |
| australiaholidays.net | $520.00 |
| australianadventure.com | $1,800.00 |
| australianadventuretours.com | $33.00 |
(above domain names are available as at 20 July 2007)
For a comprehensive list of available travel-related domains or for more information about Premium Domain Names, call us on 1300 132 838.
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*Terms and Conditions
Please note that availability of any domain name/s suggested may change during the promotional period. Customer is responsible for ensuring that it is eligible for the registration of the domain name (including any name suggested by Melbourne IT) and that the domain name does not infringe the intellectual property rights of any third party. Melbourne IT makes no representations or warranties in this regard. For all future renewals of the suggested domain names, please note that the standard retail price current at that time will apply. All prices displayed in AUD, inclusive of GST. Subject to availability, eligibility requirements and acceptance of the gTLD Terms & Conditions.
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