Up your Google popularity
Page Rank is Google’s system of determining the popularity, hence, the ranking of a website. It measures not only the number of links that point to a website but also the quality of the sites providing the links. Here are some simple steps to help increase your website’s Page Rank.
Get quality inbound links
Since Google ranks your pages according to the number of links from relevant and credible sites pointing to your page, try to get as many quality links as possible.
Use keywords in titles, headers, and subheaders
Google gives weight to title tags and headers that contain relevant keywords. So make sure you do this as a matter of course.
Keyword dense content
We recommend that you achieve a minimum keyword density of 4% – the number of times relevant keywords appear on a web page in relation to the total number of words on that page.
Keyword-laden Links
Hypertext links are like doors that open on to a room or, in this case, a web page. So, if you have other sites linking back to yours, make sure the links have relevant keywords in them.
For example, rather than displaying the text below:
“Click here to learn more about Melbourne IT”
A better way is:
“Learn more about domain names, web design and search engine marketing at Melbourne IT”
Sitemap
If your site has lots of menus and submenus, a sitemap helps search engine robots navigate through the different web pages easily.
Submit your site to search engines
Let the search engines know your website exists. All search engines have “Add a Site” link where you simply add your web address that tells their robots to visit your site. Learn more about search engine submissions.
Use unique content
Avoid copying or borrowing content from other websites. The benefits of unique content are two-fold: it ensures your website content is interesting to your visitors and you avoid search engines penalising your site for replicating content from the original site.
Start a blog
Blogs are another way of maximising your exposure on the web. Ensure you include a link to your own site on every blog page. Learn more about blogs.
Submit your sitemap to Google Sitemap Beta
This is another simple way to make it easier for Google to find and visit your site.
Remember, there are many other factors involved in website ranking that should be given nearly equal consideration. Simply building a good website with quality content is the best thing you can do to attract visitors. Page Rank, however, will likely follow – consider it a welcomed byproduct of your hard work.
Need help?
Free Consultation with a Melbourne IT eBusiness Consultant. Call 1300 132 838 or Book a call.
Learn more about our Online Marketing Services.
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November 22nd, 2007 at 8:52 am
Hi,
Thanks for the info. I particularly liked the “click here” comment.
Regards,
Kelvin
November 22nd, 2007 at 11:16 am
A little while ago you ran a promotion offering movie tickets for filling in a questionaire.
What happened??? I did my bit yet you have never published winners etc.
November 25th, 2007 at 7:10 pm
Thanks for the above information.
I’m keen to get the Loris and Lucy website linked to other sites and easily found through Google.
How do I go about this and are there experts to help?
Our book, Loris and Lucy’s Later Life Guide is now in bookshops. I have a blog but nobody knows about it so I’m talking to myself! How do I get the word around?
Regards,
Camille.