Thursday, August 21st, 2008
Of the online marketing tools available, most people like to zoom in on Pay-per-click because, to some extent, it’s easily understood. Advertisers pay when customers enter their website via their search engine ad (appearing on the right-hand side of search results). More clicks mean more traffic and usually, more sales.
Sounds straightforward? Maybe not. Read the articles below to see the bigger picture:
Does it pay to go with paid search?
Search engine listing: natural vs paid
Why doesn’t my website rank better in Google
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Regards,
Editor, Successbox