When it comes to online bargains, shoppers aren’t the only ones onto a good deal in these tough times. With search engine marketing, you can hunt for bargain keywords - keywords that are less popular (and therefore cheaper) but in the right hands, perform just as well as those with higher price tags.
So how do you identify a bargain keyword? Check out our smart keyword shopping tips below: Read More
When your website’s ability to generate leads starts to hurt the bottomline, understanding your web statistics can help get it back on track.
The signs are hidden in your web statistics. Learn to read the key metrics and you’ll be on your way towards driving website performance. Read More
There are not many occasions where you can get away with calling someone a quitter. But when it comes to Smokenders, it’s actually their expertise to get people to quit, smoking that is. Read More
It is generally frowned upon when overly ambitious upstarters pay their way (in whatever shape or form) to succeed in the rat race. Thankfully, you will suffer no such moral backlash when you pay your way to the top of Read More
If you’ve been following the drama series Lost which returns to free-to-air television this month, you’d understand the arduous journey of a booby-trapped way home, if there is one. When it comes to the Internet jungle, no website should befall the same fate. Read More
You don’t need to deliver kicks and punches like Jackie Chan’s to make an impression on the Chinese market. With 800 million searches performed each day, having an online presence on Chinese search engines Read More
It’s the start of the New Year and we hear customers talk about performing nips ‘n tucks to their tired old websites. Sounds like a fantastic idea. But before you start a major makeover surgery on a website that has served you well in the last 3 years or more, take care that it doesn’t blow your hard-earned Google rankings to the bottomless pit. Read More
Page Rank is Google’s system of determining the popularity, hence, the ranking of a website. It measures not only the number of links that point to a website but also the quality of the sites providing the links. Here are some simple steps to help increase your website’s Page Rank. Read More
Businesspeople and marketers know that winning a new customer costs 5 times more than retaining an existing one …
Yet with all the effort that goes into winning new customers, once you have gained a new account or a sale, it is by no means certain that you’ll be able to retain them for future business. Read More
One readily understands that relevant keywords are crucial to getting targeted hits. Both for SEO (Search Engine Optimisation) and pay-per-click ads. But how does one construct a list of keywords that are likely to increase the number of interested web surfers? Read More