Envy may be one of the seven deadly sins, but if you’re in the online business world, a little envy (and a little cash) can get you the domain you desire. There is a growing market online where covetous domain name buyers bid on or negotiate a price to acquire their much desired domain from a willing seller.
Websites are now an important marketing tool in professional sports. They compete on the Internet just as fiercely as football clubs battle on the field.
The Internet is a highly competitive league. The final prize – online success – can be worth millions of dollars.
This month we look at how top AFL clubs perform in our exclusive Website Footy League.
Internet news website ZDNET Australia reported this week that an unknown number of web sites owned by Australian users and hosted by US provider RegisterFly have been lost, and attempts to renew or reactivate the web sites have been unsuccessful.
Customers have seen their website disappearing off the internet and their domain name going into ‘parked status’, but have been unable to renew their registrations. US attorney, E Clarke Dummit, is leading a class action lawsuit in the US Federal Court against web host RegisterFly.com, and confirmed that so far six Australian customers have joined the lawsuit.
Industry experts have commented recently that cases of domain name and web hosting scams have decreased in the recent years but are still happening domestically and internationally, as proven by this case. Australian business managers (and personal users) should carefully choose their providers and do some research before signing up.
Holiday periods, long weekends, school holidays, off-season – depending on the sector you operate in there are times when sales activity is sluggish: decision-makers and insider allies are on leave, suppliers are on skeleton staff and some offices even close. It appears nobody is in the mood to make important business decisions. Except you.
“Searching” remains the number one activity on the web – that is searching, not shopping. So if your website is hidden in popular search engines like Google, your online business may never see the light of day because chances are your customers will go elsewhere – most likely to your competitors who are easily found on search engine results.
How do I make my website visible on search engines?
Search Engine Marketing (SEM) includes search engine advertising, search engine optimisation and any other marketing activity that leverages search engines.
Whether you already have a website or are in the planning stages of building one, a search engine marketing professional like Melbourne IT can help. Read More
Marketing your website through search engines is a combination of business savvy and IT expertise. While we recommend you leave all the messing about with website code to a search engine marketing professional like Melbourne IT, it helps to understand the general principles behind them. Remember these ten helpful tips and you’ll surprise a professional with how much you know.
1. Be the King of your domain. Your domain name is your address on the Internet. But do you know that some domain names have more marketing value than others? A unique, topical name for a florist like melbourne-florists.com.au should rank higher in search engine results than myfloristshop.com.au if potential customers use the search term “florists in melbourne”.
Similarly, if you are involved in the export business or have an international audience, securing the relevant international domain names in those regions as well as a .com domain name helps capture potential customers that are searching for sites globally as well as in your selected regions. Read More
You have probably seen those ads from search engine optimisation (SEO) firms – “Guaranteed Top Ranking” or “Guaranteed #1 in Google”. Are they always truthful? We suspect that such claims range from wishful thinking through to “probably true”; the problem is that there is usually at least one catch and some of these catches can be dangerous for your website’s health. Read More
Website marketing means driving more customers to your website. Google is by far the most popular tool on the internet used to find websites. When a search is performed, Google will rank websites from most relevant to least. The most logical questions then follow: Read More