Most people are comfortable going about their daily chores online, whether it’s googling for a new phone, handbag or even a yoga teacher. All it takes is getting on the supplier’s website, contacting them by submitting an email query, picking up the phone to order or just buying online.
Pity that there are websites that are poorly designed, contains information that are months old and doesn’t provide a compelling reason to buy. Read More
Understand how search engines work. Learn key strategies to drive qualified leads to your site and get handy tips to monitor website performance. The “Secrets to online success” seminar series uncovers the keys to websites that sell. Read More
Marketing your website through search engines is a combination of business savvy and IT expertise. While we recommend you leave all the messing about with website code to a search engine marketing professional like Melbourne IT, it helps to understand how it works. Read More
Having a website is a great way for your business to connect with new customers. Unfortunately while building a website has brought instant success for some businesses, it has the potential to be an absolute disaster for others. Read More
Say the words ‘web analytics’ and people usually shy away. But if you have any online presence, web analytics is critical to the success of your business.
What is web analytics? Read More
The number of quality inbound links to your website is one of the most important measures search engines use to rank your site.
Combined with keyword optimisation, a link exchange campaign can help bolster your website’s ranking in search engines.
The golden rule for developing a successful website menu: Don’t ask your customers to think too much. Rather, guide them through your website and provide multiple ways to find information.
Whenever a customer views your website, and regardless of which page they’re at, they need to know: Read More
DIY web design tools such as Melbourne IT’s Do-it-Yourself Website allow non-technical users to create a professional looking website in their own time and at their own pace. However, it is handy to understand basic web design principles whether you are building your own website or outsourcing the project to a design firm. Read More
Your domain name is your business address on the Internet. But do you know that some domain names have more marketing value than others? And more than likely, it is not your business name.
Unless you have spent millions of dollars building a brand the size of Coke and IBM or your business enjoys the limelight Read More
In the 1960s marketing experts defined customer service as the degree with which a product or service meets customers’ expectations. There’s no doubt that forty years later, the business landscape has changed significantly. Competition and knowledge have contributed to the increase customers’ demands. In short, it has become harder to satisfy customers.Customer satisfaction priorities. A study published in the UK by the Institute of Customer Service established the top twenty priorities that determine customers satisfaction. Read More